What is social listening?
According to TrackMaven, social listening refers to monitoring what customers are saying about you and your brand on social media websites. Company’s mainly use social listening for zooming in on customers main points, providing direct answers to customers questions, opinions and complaints. It is also used to help differentiate their product and brand.
Why is social listening important?
Social listening allows marketing teams to evaluate feedback from the public. This feedback can be used to create more offerings, both in the form of product and services as well as advertisements.
According to SproutSocial, analyzing the context of what people are saying about you’re brand on social media gives you a valuable insight on how to serve your target audience. For example, there are over 20 billion social interactions on Twitter that take place each day. This offers a good opportunity for the customer to express their feelings like no other and show their cultural insights. It is impossible for customers to focus on every individual comment & tweet, you look at it from the bigger picture and categorize peoples views.
The article Small Bizz, social listening is important in many ways. Business’s can now listen to their customers and create an interaction between its brand and their customers. This helps them understand the level of needs and wants from their consumers. Business’s can learn a lot about what they are doing right by social listening, and more importantly, what they could be doing wrong. This is one of the main reasons why social listening is crucial when doing business’s, as it can be the key to success.
How to develop your strategy
Identifying which platforms your customers engage with would be the very first and most important step. If the first step is incorrect, the results wont be of any relevance to the business. It is recommended that the strategy should be based on questions and specific outcomes, and be able to answer these questions in relation to your products at the end of the research.
Grace Evans, R. (2015). WHY YOU SHOULD HAVE A SOCIAL MEDIA LISTENING STRATEGY. greenlight.