Brands using Pinterest

PinterestCompanies on Pinterest

Pinterest is a free website used by many companies, who post images of products and services their business provides. I will discuss three companies that use Pinterest on a daily basis. Two Irish brand that use Pinterest are Dunnes StoresAerlingus, and the finish brand I chose to research is Finnair.

Dunnes StoresCapture

Above is a screenshot of the first thing you see when you click on their page. They have 2.252 followers and are following zero users. This indicates that they provide a Pinterest icon on their website which helps to spread word of mouth and boost interactions in various platforms. They didn’t have to follow others to receive a follow back.  When you click on a product, it directs you to their website on a new tab. This is a very good feature to have as it means less effort for the user having to go searching for the website themselves. Straight away it provides you with the price and how to purchase the product.

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For Christmas their advertising was very relevant and inviting, using vibrant and appealing images. Their pictures drew people in and got them into the festive season. They contain pictures of people wearing winter clothing perfect for that time of year, making them look even more attractive in such attractive photos.

Aer Lingus

Aer Lingus is one of the most famous Irish airlines today. Their Pinterest account consists of many different types of imagery. They post different holiday posts during the summer, such as hotels & swimming pools in hot countries.

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They sponsor the Irish rugby team, which they post about daily. This is a very good way of spreading brand awareness and helping customers perceive your brand in a positive way.Capture

Finnair

This is a very popular Finish Airline. They include different travel destinations and travel inspiration quotes on their Pinterest platform. When you click on their images, it takes you to a new tab that provides information about that destination in that image. It also gives you the option to book flights with Finnair to that actual destination. Some of their images even bring you to a blog (‘Finnair Blog’) written about a particular city, where a lot of their customers book flights to.

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